why we made KUTE

OUR STORY

MEET THE FOUNDER

THE HEART BEHIND KUTE

KUTE was created by Keya Delarge, an accomplished makeup artist with years of experience across print, television, stage, video, beauty and fashion. On set, her gift has always been the same: bringing out the natural beauty in every face, at any age.

Working so often with young girls, Keya saw a gap for lip care made just for them, clean, joyful and thoughtfully made. So she created KUTE: a first beauty ritual that feels like play, and helps every girl feel confident in her own glow.

"We didn't set out to sell lip gloss. We set out to give girls a first beauty ritual that feels like play, joyful, gentle, and made with them in mind." — Keya Delarge, Founder

CLEAN

All-natural, kid-safe ingredients, sweetened with stevia.

JOYFUL

A popsicle shape that makes self-care feel like a treat.

SEEN

Made to celebrate every girl, her joy, her glow, her confidence.

TRUSTED

Premium quality parents feel good about handing over.

“

BEAUTY IS play, care & self-expression
NEVER A MEASURE OF WORTH.

JOIN THE KUTE CREW

Love KUTE? Apply to represent the brand as an ambassador, share the glow and earn perks. Spots are limited.

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